Amazon's Secret Weapon: Independent Sellers

Over Half of Amazon Sales Come From Small Businesses

Empowering Entrepreneurs and Driving Growth

In a surprising revelation, Amazon has disclosed that more than 50% of the units sold on its platform originate from independent sellers. This startling statistic signifies the pivotal role that small businesses play in the e-commerce giant's success.

Independent sellers, often operating from their homes or small offices, represent a diverse and vibrant community on Amazon. They offer a wide range of products, from handmade crafts to niche items, complementing Amazon's vast inventory and catering to the unique needs of customers.

Amazon's support for independent sellers is not merely a matter of business strategy but also an embodiment of its commitment to empowering small businesses. Through programs like Fulfillment by Amazon (FBA), which handles shipping and customer service, Amazon provides a lifeline to entrepreneurs, allowing them to scale their operations without the need for extensive infrastructure.