Geekwire

Amazon's Super Bowl Ad Enlists A-Listers for Echo Promotion

The Big Game Showcase

Celebrity Endorsements Highlight Smart Speaker's Capabilities

Amazon made a splash during this year's Super Bowl with its first-ever ad for the Amazon Echo smart speaker. The commercial featured a star-studded cast including Alec Baldwin, Dan Marino, and Missy Elliott, showcasing the device's ability to play music, answer questions, and control other connected devices.

In one scene, Schwartzman throws an empanada at Marino while Elliott debuts a new track. Baldwin's turn involves a rude awakening from Schwartzman's phone call after the game. The ad's humor and focus on the Echo's practical applications are likely to resonate with viewers and boost the device's popularity.

Amazon's decision to feature celebrities in its Super Bowl ad is a testament to the Echo's mainstream appeal. Baldwin is known for his comedic chops, while Marino is an iconic football player and Elliott is a Grammy-winning rapper. Their involvement in the campaign adds an extra layer of excitement and credibility, making the ad more likely to be shared and discussed.

The ad's focus on the Echo's practical applications is also likely to appeal to viewers. The device's ability to play music, answer questions, and control other devices make it a convenient and versatile addition to any home. By highlighting these features in a humorous and engaging way, Amazon has made a strong case for the Echo's value.

Overall, Amazon's Super Bowl ad is a well-executed and effective showcase for the Echo smart speaker. The use of celebrities, humor, and a focus on practical applications are likely to resonate with viewers and drive interest in the device.

Washington Post